FIFA Expands Social Media Presence, launches on Facebook

World soccer’s governing body FIFA has expanded its presence on the Social Media by launching three Facebook pages.

FIFA said on its website that the Facebook pages, launched on Monday, would provide football fans with further opportunities ‘to interact with each other, and FIFA, wherever they are in the world’.

The Facebook pages are 2014 FIFA World Cup Brazil, covering all the build-up to, and action during, next year’s tournament; FIFA World Cup, charting the history of the competition from 1930 to 2010, and FIFA, focusing on the whole of FIFA’s work around the globe, from football development.

“Since FIFA took its first social media steps on Twitter in the build-up to the 2010 FIFA World Cup, more than 4.5 million football fans have been actively engaging with us in six different languages, primarily @fifacom and @fifaworldcup.

‘As a governing body, this is something we’re very proud of,” said FIFA Director of Communications and Public Affairs, Walter De Gregorio.

“We’re really excited to launch these three new pages today. With the FIFA on YouTube channel too, FIFA is increasing its presence across different social platforms for football fans, and over the coming months we will announce further plans, including the launch of our first FIFA app at the Final Draw for the World Cup in December,” he added.

During June and the FIFA Confederations Cup in Brazil, 30 million users in 30 days visited the official web page of the global football governing body, FIFA.com.

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