New Year Mega Lottery unveiled as Nationwide League One title sponsor
The Nationwide League One (NLO), on Thursday, March 14, 2024, announced the New Year Mega Lottery (NYML) one of
Nigeria’s leading lottery companies, as the NLO official title sponsor.
The announcement was made at a special signing and unveiling ceremony held at the Harris Hotel, Wuye in Abuja.
The
sponsorship deal between New Year Mega Lottery and the NLO is a four-year agreement worth 964 million naira.
The collaboration between the Nationwide League One and New Year Mega Lottery is intended to effectively promote and
elevate the status of grassroots football in the country, aiming to establish it as a prominent Nigerian spectacle and one of the
most flourishing and appealing leagues on the continent.
Representing New Year Mega Lottery, Ms Obiorah Emmanuela, Head of Corporate Communications, said: “We are thrilled to
enter this sponsorship deal with the Nationwide League One (NLO) and engage a large audience through our brand.
“Through this collaboration, we are also excited to connect with the future generation of football athletes at the grassroots level
across Nigeria and help them grow. The company’s strong commitment to nurturing and empowering talents, fostering
opportunities, and gratifying fans within its market are among the primary motivations for aligning with the NLO”
During the ceremony, the NLO chairman, Honorable Silas Agara, commended New Year Mega Lottery for coming on board as
the title sponsor.
“On behalf of the board members and stakeholders of the NLO, I wish to officially welcome you to join us. We are truly delighted to have
New Year Mega Lottery come on board as our title sponsor,” Agara the former deputy governor of Nasarawa State, said.
“We look forward to working with New Year Mega Lottery in growing and transforming our grassroots talents into global
superstars worldwide. This sponsorship recognizes NLO not just as a football body but also acknowledges our position as the league with the single-biggest football talent base in Africa.”
By sponsoring the NLO until 2027, New Year Mega Lottery is building on its rich history as a frontline provider of jobs and
empowerment through sports and education in Nigeria.