The Confederation of African Football (CAF) has officially announced the tournament slogan for the TotalEnergies CAF Women’s Africa Cup of Nations (WAFCON) Morocco 2024 and it packs a powerful punch: Born Winners.

More than just a tagline, Born Winners is a celebration of the fearless, determined, and dynamic African women shaping the future of football. It’s a declaration of identity and a loud, proud statement to the world.

More than a slogan, It’s a statement. Born Winners speaks to the essence of the African woman, resilient, ambitious, and unshakably bold. It honours those who show up and stand out, in sports, in society, and in every corner of life.

From players and coaches to officials, fans, and trailblazers, the slogan is a tribute to those who never needed permission to succeed because they were born to win.

This isn’t just a phrase on a banner. Born Winners represents a mindset and movement rooted in three key pillars

Resilience – The unshakable drive to rise, even when the odds are against you.

Ambition – The courage to break new ground, on and off the pitch.

Legacy – The influence that echoes through generations, transforming communities and changing lives. They are bold, beautiful, and born to win.